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自己整理的“运营研究社”小贤的活动策划训练营(https://mp.weixin.qq.com/s/AZCS_G-rEb14_Bj3YzUaNg)的思维导图。
1、定位
![](http://dy.11456.top/wp-content/uploads/2023/12/frc-97d4905b4ba6ae85e11a34e8dfb4832a.jpg)
2、活动形式(TIP模型)
![](http://dy.11456.top/wp-content/uploads/2023/12/frc-e3e95521600246f4abad5c0c6bc72eb9.jpg)
3、活动预算
![](http://dy.11456.top/wp-content/uploads/2023/12/frc-eb6280bdf002277f433195c2cfd52db4.jpg)
4、活动推广
![](http://dy.11456.top/wp-content/uploads/2023/12/frc-cf1761e5b5647da83d7b03721c7cbe22.jpg)
5、活动管理
![](http://dy.11456.top/wp-content/uploads/2023/12/frc-b7b28d2ecbb82b8c3e72ff8872bc471c.jpg)
6、风险管理
![](http://dy.11456.top/wp-content/uploads/2023/12/frc-b182e4ec8f98690328dcc9172023f864.jpg)
最后是关于工具推荐的,我就不整理了。
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